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Special Social Business
Social Commerce: Ist der Hype schon vorbei?
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Jan Griesel ist Gründer und CEO des E-Commerce-Lösungsanbieters plentymarkets, sein Bruder Steffen Griesel agiert als CHRO. Im e-commerce Magazin erklären sie uns die aktuellen Herausforderungen im Onlinehandel.
e-commerce Magazin 02/2015
e-commerce Magazin 02/2015
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Social Commerce – ist der Hype schon vorbei?
Es dürfte mittlerweile gut eine halbe Dekade her sein, seit die ersten euphorischen Berichte über Social Commerce zu lesen waren. Endlich schien ein direkter und kontinierlicher Kanal zum Kunden gefunden zu sein, der Unternehmen ohne größeren Aufwand mehr Umsatz bescheren sollte. Nun ja, immer mehr Studien ergeben, dass das wohl ein Trugschluss war. So meint etwa der „Digital Shopper ReleÂvancy Report“ von Capgemini, dass im Vergleich zu einer ähnlichen Umfrage im Jahr 2012 immer weniger Konsumenten darauf Wert legen, Unternehmen auf Plattformen wie Facebook und Twitter zu folgen. Und laut Ogilvy beträgt die organische Reichweite von Facebook-Inhalten gerade noch zwei Prozent. Wäre ja auch zu schön gewesen. Was bedeutet das für Händler? Das haben wir uns aktuell Âgefragt und versucht, mit begriffÂlichen Missverständnissen von Social Commerce und Social BuÂsiness aufzuräumen. Und wenn wir schon bei der kritischen Aufräumarbeit sind: Auch das Thema „wahrnehmungspsychologische Schwächen von Webseiten“ hat in der aktuellen Ausgabe Platz gefunden. Keine Sorge – das hört sich akademischer an, als es ist. Aber dennoch sollte sich manche Webseite im Anschluss vielleicht kritisch selbst hinterfragen.
Viel Freude mit der neuen Ausgabe! Ihre Dunja Koelwel Chefredakteurin e-commerce-magazin[email protected]
Themenhighlights
Szene
Startup-Szene: Neue Geschäftsmodelle im E-Commerce Jan Griesel (CEO und Gründer) sowie Steffen Griesel (CHRO) des E-Commerce-Lösungsanbieters plentymarkets nennen im Interview die Erfolgsfaktoren für erfolgreichen Onlinehandel
Gründerportrait: Sebastian Diemer von Kreditech verwertet das Onlineverhalten von Usern als Bonitätscheck
Special SOCIAL COMMERCE & SUCHMASCHINEN
Ein paar kritische Gedanken zum Google-Leitbild Digital Shopper Relevancy Report: Ist der Social Commerce Hype schon vorbei? Communities als „Steigbügel“ in den Social Commerce Produkte & News
Marketing & Sales
Verdächtige Verwirrung: Wahrnehmunspsychologische Schwächen von Webseiten Produkte & News
Payment & Risikomanagement
Im Überblick: Einsatzmöglichkeiten von NFC Payment-Experten sprechen über die Chancen von Mobile Payment Produkte & News
Logistik & Fulfillment
Retouren – so senken Sie die Quote Produkte & News
Infrastruktur & Datensicherheit
Privileged Account Security: Tür zu für Daten-Sabotage Business Intelligence – das sind die richtigen Daten an der richtigen Stelle
Management & Recht
Welche Aufbewahrungspflichten gelten für E-Mails? Karrieren in der Digitalen Wirtschaft & Buchtipps